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The University Workshop

A turnkey, flagship marketing strategy designed to put advisors in front of a consistent, predictable stream of new clients. Advisors teach a 6 hour, two-day workshop to pre-retirees ages 50 to 65 at a college or university campus near their office.

What you get:

A professionally designed 8 page, 4 color mailer you can send out to 10,000 households within specific, locked-down territories.

2 volume set of University Workboooks

Video, audio and script of the Power of Zero flagship presentation

Scripts to all three Power of Zero follow up sales meetings

A comprehensive list of objections and responses

Access to the Power of Zero Learning Library™, and more!

Full access to a Power of Zero marketer who will assist with Road Maps and Before and After Comparisons.

Here’s Why The System Works

The Right Place

Trust is the name of the game. And it’s hard to gain a lot of trust in 45 minutes over a chicken dinner. In this approach, you teach a class for 6 hours over two nights at an institution of higher learning. This is a stress-free, low-pressure way to learn where attendees know they won’t be getting a “hard sell”. In this setting, students can relax, ask questions and warm up to you as an instructor.

The Right Message

Experts have long warned that taxes in the future are likely to be dramatically higher than they are today. If so, America has to dramatically change the way they approach their retirement. For that reason, this workshop has been built around the concepts in the best-selling book The Power of Zero. By the time your students finish the class, they’ll be looking to you as the authority on how to best prepare themselves for the impact of higher taxes. This workshop sets you apart from advisors who are mired down in the “tax-deferred” paradigm.

The Right People

It’s wonderful to have a great presentation but if you don’t have the ability to show it to the right audience, you’re still unemployed. This program targets the right people: 50 to 65 year-old pre-retirees with at least $250,000 of investable assets who don’t have an advisor and are looking for advice on how to best prepare themselves for retirement. These are exactly the types of prospects that you’re looking for!

The Right Time

You want to present to people before the money moves—before they’ve made the decision on who’s going to manage their finances during retirement. This workshop puts you in a position to present to prospects before they make the critical decisions that will most impact their retirement years.


Marketing Revolution

Perfected over a 10 year span, this system will revolutionize your marketing efforts and create prospecting predictability.

Ready to join the marketing revolution?

About David McKnight

David McKnight is a highly regarded speaker whose workshop The Power of Zero has been seen by thousands of Americans across the country. He has made frequent appearances on Bloomberg Radio, The New York Times, CNBC, Yahoo! Finance,, Reuters, Investor’s Business Daily and numerous other national publications. Most recently David was a main platform speaker at Forum 400, an annual gathering of the top 1% of financial advisors in the country. In the summer of 2014, he was a Focus Speaker at the annual world-wide meeting of the Million Dollar Round Table in Toronto, Canada.